Landlords across the country should be keeping their fingers crossed that England come up trumps during the World Cup, and not just because of good old patriotic pride…

According to the British Beer and Pub Association, a good performance from the England football team could be worth more than £124 million to the pub industry.

Separate research by Walkabout has revealed that 25% of British men plan to watch at least three World Cup Matches in a pub and 11% said they will watch every England match in their local.

With a predicted spend per head each match of £21, this is further confirmation that the World Cup could be extremely profitable for landlords. See our previous blog on preparing your pub for the summer of sport for tips on how to make the most of it.