Licensees can now keep customers up to speed on the sporting events being shown in their pubs by sending text alerts through Sky’s new website PreviewLive.

The Text Manager service helps licensees to build a customer database online and send customers texts inviting them to events in the pub – a great way to ensure a packed pub during the upcoming football season.

The website also includes an up-to-date fixtures and events section and licensees can log in to access marketing support and promotional material. They will also be able to view special videos, including training modules developed in conjunction with the BII, on the Pub Channel section.

Visit the PreviewLive website to find out more.