St Patrick’s Day (17th March) is now just around the corner, and Admiral landlords up and down the country are putting their celebration plans in place.

This year, the day falls on a Thursday when everyone will already be winding down for the weekend, and there’s the added bonus that Ireland will be playing against England in the Six Nations Rugby Tournament on Sunday 19th.

This offers a great opportunity for a long weekend of Irish-themed celebrations that pubs can capitalise on.

The Morning Advertiser’s ‘Make St Patrick’s Day a weekend in pubs’ article provides lots of hints and tips for landlords to make the most of St Paddy’s Day.